Simplify Online Marketing
Friday, September 19th, 2008So before we can simplify online marketing, we have to figure out what it’s all about. So why is it? Why do you market your services online? What’s the end goal?
You market your services online in order to get more paying clients. End of story. You don’t do it to get ‘leads’, you don’t do it to meet other professionals, you don’t do it for fun. It’s about getting more business.
So how do you market online? There’s a million and ten options and the number is increasing every day. Many professionals who choose to do their own online marketing use social networking, blogging, and forums as free ways to get business.
The most common approach is for professionals to write about relevant information in their market and have links to their website. They do this in hopes that the person reading the article will click through to their website.
Click throughs do two things: first it makes their website more relevant on search results, in other words increases their ranking. Second, and most importantly, the professional hopes that the person will come to their website and want to use their services.
Seems a bit tedious, doesn’t it? Writing content and leaving comments on subjects that are relevant in attempt to get people to click on your link and perhaps even become a lead. To top it all off, none of those options give you any sort of guaranteed results. How many website leads turn into actual clients?
So why is it done that way?
Because there hasn’t been an easier solution presented. Think: if Monster.com didn’t exist, where would you look for a job? You’d end up Googling obscure words like “Vancouver real estate agent job on commission” in order to find what you’re looking for.
It’s inefficient. And we’re here to change it.
GoGlobe simplifies the online marketing process. All of the activities you do take place on one site and you only have to participate for a few minutes a day. All of your activities (for example adding a new project to your portfolio or answering a homeowner’s question) help you get more traffic to your profile. And the people who are using GoGlobe.org are searching for home professionals!
The people who visit your profile on GoGlobe are likely in the market for your services, or will be soon. Furthermore, when a homeowner does contact you on GoGlobe they want to work specifically with you. No convincing, no sales pitches, just providing your services.
Plus, GoGlobe offers many easy and affordable advertising options designed to get you more clients, not empty leads.
